Papelote is one of the strongest and best known brands on the Czech stationery market. But not only there. It has also successfully expanded beyond its borders, infiltrating European institutions and shops. It has kept its style and has not abandoned it even after 13 years of operation. Quite the opposite. And in doing so, it cultivates the general public’s taste.

My focus is usually more on niche brands.  But when it comes to diaries, I’ve only been going to this Paper Kite for years. Papelote, after all, has an unmistakable level of taste despite its high user popularity. And so do you, I guess.