It’s nice to see that someone understands that everything really matters. The way the store looks like. The quality of the selection. How friendly the staff is. Even how everything is communicated on social media. It’s much more than just paper. It’s about the overall aesthetic perception of the world.

My favourite thing about visiting stationery shops is the communication with the staff. Especially if you run into the real owners. You’ll understand what the real cost of such work is. And how much effort and enthusiasm must be behind it.

I always buy something and learn something new at places like this. They teach me to move on. To believe in my goal. Sometimes it’s a simple recognition – what could be more beautiful than walking under London’s magnolia blossoms with a new notebook in hand. Just do it step by step. Line by line.